Senior Manager – Marketing

Employment: Full time

 

Mandatory Requirements 

  • A growth hacker responsible for driving go-to market activities & will be responsible for performance marketing demand generation activities, with hands-on experience.

Key Skills

  • Leverage your understanding of the product, market and use cases to enable the company to sell better and faster. You will be involved in executing highly successful go-to-market strategies, and delivering impactful narratives for our sales.

Job Description 

  • Drive marketing strategies across all channels.
  • Devising and presenting ideas and strategies to develop efficient and intuitive marketing strategies / campaign.
  • Coordinating with Business Unit Head & Sales team to plan the marketing campaign.
  • Drive branding and visibility in external forums, event & conferences.
  • Create GTM for practice lines & alliances by devising and executing multi-channel campaigns across mail, social media, webinars, workshops, etc.
  • Create thought leadership positioning by way of Relationship Management, Competitive Report participation and positioning.
  • Enhance organization’s positioning by creating unique value propositions & elevator pitches for differentiated communication with clients & influencers esp. including service offering content on website, Blogs, POVs, Case Studies, Videos, playbooks etc.
  • Create customer advocacy programs for all practice lines.
  • Manage organization’s participation in industry events end-to-end that includes brand visibility, engagement and lead generation strategies, theme, message, communications, design and vendor interactions.
  • Develop content for collaterals, case studies, presentations, social media posts, event stories and newsletters.
  • Plan and manage integrated demand generation campaigns across different channels. E.g. email campaigns, PPC ads, LinkedIn paid campaigns etc. to build pipeline.
  • Reporting of Weekly, monthly, Quarterly and Yearly reports to Marketing and practice leaders.

Behavioral Competencies

    • Sense of ownership and pride in your performance and its impact on a company’s success.
    • Exceptional written, content development, presentation and oral communication skills in English.
    • Strong content development experience (managing the process from inception through go-to-market).
    • Understanding of B2B marketing.
    • Strong experience with digital campaigns, understanding of social media (LinkedIn and YouTube).
    • Proven experience in client credentials/ case study and marketing collateral development.
    • Understanding and ability to originate and apply marketing concepts.
    • Ability to work independently and still able to integrate appropriately with practice, alliance pitch.
    • Ability to manage multiple projects under tight deadlines with multiple stakeholders.
    • Ability to develop and apply creative solutions to complex issues.
    • High attention to detail and goal orientation is a must.

Educational Qualification

      • Degree preferably in Marketing, Communications or related field.

Interested candidate, please share your resume at rheena.mulla@envecon.com

Apply Now


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