Mandatory Requirement 

• Overall 5+ years of work experience various social media platforms, product marketing, best practices and analytics.

Job Description: 

• Manage all brand websites to keep updates with features, content, and functionalities.
• Create and drive email marketing campaigns for different products.
• Create a lead generation funnel and pass MQLs to Sales team.
• Leverage Google Analytics and Other reporting platforms to create a data driven approach.
• Create various marketing collaterals required for online distribution through website, email and other channels.
• Good Experience on social media optimization, social media marketing.
• Experience in creating highly effective email marketing campaigns with direct ROI.
• Experience on conversion points and optimize user funnels.
• Knowledge on extract data from OLAP (trend analysis).
• Competitor Analysis, PESTLE, SWOT and other Market Intelligence reports.
• Strong eye for content creation and design to develop marketing and product specific collateral.

Key Skills required

• Leverage your understanding of the product, market and use cases to enable the company to sell better and faster. You will be involved in executing highly successful go-to-market strategies, and delivering impactful narratives for our sales.

Behavioral Skills required

• Sense of ownership and pride in your performance and its impact on a company’s success.
• Exceptional written, content development, presentation and oral communication skills in English.
• Strong content development experience (managing the process from inception through go-to-market).
• Understanding of B2B marketing.
• Strong experience with digital campaigns, understanding of social media.
• Proven experience in client credentials/ case study and marketing collateral development.
• Understanding and ability to originate and apply marketing concepts.
• Ability to manage multiple projects under tight deadlines with multiple stakeholders.
• Ability to develop and apply creative solutions to complex issues.
• High attention to detail and goal orientation is a must.